Hopping over the hill to revel in a liberating appreciation of Napa. Something different, something human– this is what any lover of wine needs and should seek. Jason avails openness and acceptance, and he actuates what he advertises. We met at the David Fulton property to discuss everything from wine to wine marketing, to wine philosophies. We sat on the veranda overlooking the vines and decided to ease into a robust exploration of wine and industry scenes. Mr. Elkin has an ambition that’s difficult to catalogue and encase, as the prongs multiply multitudinously as you progress into discussion with this vino bloke.
Monsieur Elkin approaches the wine world and rhythms not just as an “innovator”, but a tireless and inexhaustibly reaching creator, animated in playing the wine ideas like piano keys, but not just playing… bringing all to a fruitful and tasty fruition. He sent me a bottle of Equality Cabernet and the Red Blend. Both wines, to be blunt, were like whirling and palatable invitations and thought-generators for the wine lover. The palates were consistent, but in no way predictable or lacking any type of complexity or narrative– they both disclosed unique identities and motions about their respective flavor suggestions and strokes.
Jason doesn’t just boast and promote openness and acceptance, diversity and inclusiveness… he epitomizes it, teaches the everyday wine consumer something about why we love what we love. He’s an inventive mammoth, something quite refreshing in this day where so many just want to produce another SKU. Mr. Elkin wants to say something– he has a thesis to support, and he does wildly, something of a tasty instruction and flavor-syncopated lecture, perfect for not just a wine journalist and blogger like this writer, but everyone. Wine’s meant to unify, and that’s what these bottles, and their charming principal, remind me, us, of.